David Bell is a former Professor of Wharton School of Business and a recognized expert in consumer investing, eCommerce, Branding, Digital Marketing, and Entrepreneurship. Today, he operates as a professional consumer investor in New York City. David R. Bell has earned a glowing reputation for his thought leadership in multi-channel marketing, digital retail, and the future of digital branding. We sat down with Dr. Bell to hear his thoughts on the future of digital marketing. Here’s what we learned.
David R. Bell, former Professor of Wharton School of Business, on Trends & Strategies for the Next Decade
Trends come and go with few exceptions. Some also repeat in the future and it is often the case that today’s successful strategies become tomorrow’s prevailing wisdom. David R. Bell makes a point of distinguishing between the two.
Trends for the Next Decade
Interactive and user generated content will continue to grow strong well into the end of the next decade, David Bell explains. As users become accustomed to having more control over their content, the podcast becomes more like the Livestream, while movies become more like video games, with layers of interactivity.
Video content marketing can be expected to steal the limelight. This, according to David R. Bell, is due to people becoming increasingly short on time and more focused on bite-sized entertainment. Sophisticated demographic targeting will continue to curve upwards; specifically, marketing efforts based on age, education level, and political affiliation..
Social media influencers can be expected to come from non-Hollywood and non-legacy-media sources as the demand for authenticity continues to spike.
Finally, voice search is expected to change the way SEO strategies work as people perform voice searches differently than they do typed searches.